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What is Double 11? What is 11.11? Is it a famous holiday?

时间:2017/10/21 11:50:32 作者:learnmorechina 来源: 查看:103 评论:0
What is Double 11? What is 11.11? Why Double 11 hot in China? Is it a famous holiday? What will Chinese do in Double 11? What is 11.11? What does 11:11 mean? Learn More China now shares Double 11 to you!

Double 11 is November 11, which is the “Bachelor’s Day Promotion” or Singles Day Promotion. Almost every netizen has got the invitation for this ceremony whether or not you are a bachelor.

November 11th has become a special festival during recent years. With four characters of “1”, this date was named as Bachelor’s Day. On this day, young people will hold bachelor parties to create couples or simply have fun. Some choose to end their bachelor life by showing love or proposing for marriage.
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In 2009, Alibaba held the first Double Eleven Shopping Festival on Taobao.com, storming the online shopping for the very first time. Three years later, with coming 2012's Bachelor’s Day, more than 10,000 businesses, cooperating with e-commerce sites, are poised to rock the shopping festival again.

Participants took actions to meet this festival. Some clothes manufactures began to hoard products for this winter from August. And they made full preparation on supplying chains and staff arrangements.
China Express Association organized “Double Eleven” meetings to discuss measurements.  Major logistics companies like EMS, Shentong, Yuantong, Home Delivery... are going to recruit thousands of new staffs to meet the need of peak online shopping periods.

Big promotions in the name of celebrating Nov 11 Bachelor's Day usually start at the very beginning of November with huge discounts and give aways lined up.

Some shopping platforms start early; 360buy started its one-month “Desert Storm” Promotions in Oct 10, offering coupons which value 50 million Yuan in total.

Suning started promotions called “Zero Purchasing Within 300-hundred Yuan”. After spending 300 hundred yuan on suning.com, consumers could get coupons with the same value. Coupons could also be used in more than 1700 offline Suning stores.
Gome Online Mall continuingly made efforts to supply goods at reduced prices, which scaled 1 billion Yuan in total, lowering the online prices for approximately 40%.

Tmall advanced rushing purchases of coupons. Successive rounds of promotions are started at 10:00, 14:00, 20:00 every day until Bachelor’s Day. Besides Tmall, Alibaba supported Taobao to take part in this shopping festival. More than 10,000 businesses are involved, which is 5 times of that compared to last year.

Moreover, Dangdang has fired its “Fire Promotions” from Nov 9, which will also last until Nov 11. In the meantime, it will celebrate its third anniversary.

Now comes the 2017 double 11, do you think Chinese will shop crazy during 2017 November. 11? Yes. It seems many Taobao, Tmall also many online shopping sites preparing this large sales promotion. 


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